Which of the following is the best example of a pure service?

Counseling is the best example of a pure service as it primarily involves intangible benefits provided directly to individuals. In a pure service, there is no transfer of physical goods; instead, the focus is on the delivery of knowledge, expertise, or emotional support.

In counseling, clients receive advice, therapy, or emotional assistance that addresses their mental well-being, which cannot be quantified or physically given to someone. The value is derived from the interaction and the counselor's ability to assess and guide the client, emphasizing the service aspect rather than any tangible product.

In contrast, while options like transportation service, physical therapy, and banking services may have intangible components, they often involve physical elements or goods at some point. For instance, transportation involves moving a person or goods, physical therapy includes physical exercises and equipment, and banking services might involve transactions related to physical currency or documents, making them less representative of a pure service than counseling.