What process involves estimating the number of attendees for an event?

The process of estimating the number of attendees for an event is best captured by forecasting. Forecasting involves using historical data, trends, and analytical methods to predict future events or behaviors. In the context of events, forecasting takes into account factors such as previous attendance figures, marketing efforts, and external influences that might affect participation. This predictive analysis helps event planners make informed decisions regarding logistics, resource allocation, and overall event management.

Capacity planning, while related, focuses more on ensuring that the necessary resources and facilities are available to accommodate forecasted demand, rather than the act of estimating attendance itself. Projection analysis typically relates to the broader field of statistical modeling to understand and project trends rather than specifically targeting event attendance. Demand management involves strategies to influence or control consumer demand, which may include marketing tactics but does not directly address the estimation of attendees for a specific event. Therefore, forecasting is the most accurate process for estimating the number of attendees.