What does a "BOGO FREE" offer typically encourage consumers to do?

A "BOGO FREE" offer, which stands for "Buy One, Get One Free," typically encourages consumers to buy in larger quantities. This type of promotion highlights the value received when purchasing an item, compelling customers to consider acquiring more than they initially planned. When faced with such an offer, consumers often perceive it as an opportunity to stock up on a product at a reduced effective price per unit, thus motivating them to buy more than one item.

While it's possible that some consumers might purchase items they do not need, the primary intent of the BOGO offer is to incentivize bulk buying, as it promotes larger purchases and creates a sense of urgency to take advantage of the deal before it expires. This tactic effectively increases the volume of sales for retailers and can lead to a more significant presence of the brand within the consumer's home.