What are prevention costs primarily aimed at?

Prevention costs are primarily focused on activities designed to avoid the production of defective goods or services, thereby ensuring quality from the outset. These costs may include expenses related to training, quality planning, process control, and preventive maintenance. By investing in prevention, organizations aim to minimize the likelihood of defects occurring, which ultimately leads to higher customer satisfaction and reduced costs associated with rework, returns, or warranty claims.

When organizations prioritize prevention costs, they create a foundation for quality assurance in their processes. This proactive approach not only saves money in the long run but also enhances the overall reputation of a company as a provider of reliable products or services. In contrast, other options such as identifying defects after product completion, repairing defective products, or enhancing brand loyalty do not directly align with the concept of prevention but rather fall under inspection, internal failure costs, or brand management strategies.